Why This Matters

Opposition to the proposed demolition of Carlsbad Village Plaza is crucial because this project threatens the essential businesses and unique character that define our community. Replacing vital services with smaller, more expensive alternatives will disproportionately impact seniors, those on fixed incomes and persons with mobility issues. Furthermore, increased traffic and safety concerns, coupled with the potential loss of our small-town charm and coastal heritage, undermine the core values embodied in the Village & Barrio Master Plan. By opposing this project, we are advocating for responsible development that truly serves the best interests of all Carlsbad residents, preserving the fabric and identity of our beloved village.

Impact on Seniors

The proposed demolition of Carlsbad Village Plaza hits seniors the hardest. It reduces access to essential services and affordable shopping options. The current grocery store, which is a crucial resource for many, would be replaced by a much smaller and more expensive market, making it difficult for seniors on fixed incomes to find affordable groceries. Additionally, the local pharmacy, which has served the community for decades with personalized care and affordable medications, would be displaced. This would force seniors to travel further to find necessary medications, increasing inconvenience and potentially jeopardizing their health. The loss of these accessible, one-stop shopping options, combined with the potential increase in traffic and safety concerns, further complicates daily life for seniors, making the proposed project a significant detriment to their well-being.

Our Community’s Well-Being

Our community thrives when everyone has easy access to necessary services. Let’s come together to voice our concerns and protect this valuable resource. By opposing the demolition, we ensure that all residents, particularly our seniors, can continue to live independently and comfortably.

Take Action

Join us in protecting Carlsbad Village! Your voice is essential in preserving the unique character and vital services of our community.

• Sign our online petition
• Send a letter
• Attend public hearings
• Spread the word

Together, we can ensure that Carlsbad remains a vibrant, accessible, and charming place for all residents. Take action now to safeguard our village’s future!